Gender equality awareness raising event in Son La province

Through various cultural and entertainment activities of ethnic minorities, the event has raised the awareness and practice of the target groups and regional communities on gender equality such as women confidently participate in production and services, women confidently act as leaders, couples equally share housework and make decisions.

Activities include role plays, folk games, sports competitions and traditional dances.

"Interesting", "Fun", "Useful", and "Happy" were the words that people in To Mua commune, Van Ho district, Son La province used to describe the "Journey of Happiness Day" just co-hosted by CARE in cooperation with the Women's Union of Son La province and the People's Committee of To Mua commune to celebrate the Vietnamese Women's Day.

This is an activity under "Gender Responsive Equitable Agriculture and Tourism (GREAT) Program, funded by the Australian government, in response to the action months on Gender Equality in October and November.

This was the first event took place at To Mua commune in the large scale with nearly 400 participants. Various games, information inquiry, and sports competition were organized within this "Journey of Happiness Day".

Role-playing game designed chiefly to help men to understand the difficulties associated with having a baby.

These activities involved both men and women in order to promote messages about sharing, understanding and positive practices such as "doing housework and avoiding violence".

Besides, this event also helped boost the confidence and strengthen leadership and autonomy of Thai women in family and society.

Since its inception, the GREAT program has provided over 30,000 women with training in tourism and agriculture, and leveraged over USD 3 million from the private sector. This has resulted in improved quality, increased productivity, market expansion and increased incomes for local communities. The program is also playing an important role supporting women-led businesses in Lao Cai and Son La address the impacts of COVID-19 on their industries.


Thu Pham