Promoting media literacy for gender equality in Vietnam
CSAGA and UN Women have worked with leading media outlets and universities to increase the quantity and quality of media coverage that challenged gender stereotypes and promoted women and men as having equal rights. Photo: UN Women
Vietnamese media has been proactive and effective in communication on gender equality and girls 'education making great contributions to promote gender equality in Vietnam. However, there still remains room for development in the elimination of images, content and messages that reinforce gender stereotypes and biases. For this reason, it is imperative to increase the awareness and build the capacity of media content creators and professionals.
On November 17-18, the Center for Studies and Applied Sciences in Gender, Family, Women and Adolescents (CSAGA) Vietnam coordinated with UN Women to organize a training program "GENDER SENSITIVE FOR THE MEDIA" for more than 30 participants who are reporters, journalists, directors, content writers, influencers.
Throughout the two-day training, the participants explored and discussed gender issues, gender equality and gender-based violence through group activity games and documentaries.
At the end of the workshop, they drew on gender-sensitive principles and created an individual/group plan for building a gender-sensitive media environment.
A series of studies on gender and media conducted in 2007 by Oxfam and CSAGA, revealed a significant amount of gender stereotyping in media reporting. For example, men were typically displayed as strong, decisive and better at economic matters, and often portrayed in leadership positions. Women, meanwhile, were presented as gentle, responsible for child care and housework, and were shown to work in low-income positions.
In response to this, Oxfam and CSAGA designed a project to challenge gender stereotypes in the media in order to catalyse social change. The project aimed to change the media portrayal of men and women’s roles and rights, resulting in a change in people’s overall attitudes and beliefs.
The media plays an essential role in promoting gender equality and education of girls. The media has the power to amplify messages about gender inequality and the lack of education among girls and women making the public more knowledgeable and aware. A message well communicated and shared with the public can become a message relevant to everyone.